Master Brand Award 2013- Kompas
The Master Brand Award was organized by the ‘Makassar Terkini’ Magazine on the 21st March ’13 as recognition to brands that have successfully built and maintained brand equity.
Our product brand 'KOMPAS' won the highest score in the wheat flour category. The Master Brand Index (MBI) uses five parameters for measurement, namely Awareness, Market Share, Customer Satisfaction, Future Intention, and Most Recommended Brand. The most distinctive criteria is to quantify the extent to which we are known by the public and how we can further improve product quality to achieve Customer’s satisfaction. "Congratulations to our Colleagues in PT Eastern Pearl, and to KOMPAS too!!"